It is one of the rapidly changing marketing channels it is important to have a team that is in touch with the new updates and features that is being constantly released by these platforms. And also it is key to have a strong strategy that revolves around it and produces the best outcomes for your brand and gives you an eccentric presence in the industry. Having various social media platforms people tend to stick to certain platforms they are most familiar with. Therefore it’s important to have a strategy that targets your audience in all platforms available instead of focusing on certain platforms. Whether they are Facebook, Instagram, Twitter, etc.