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Pay-Per-Click

What is PPC ?

For a company brand awareness is one of the most fundamental pillars to success. PPC (pay-Per-Click) is an effective tool of advertising which provides a platform to reach any type of audience. It is a highly cost-effective method, where you only pay when a user clicks on your ad. And you can decide how much you want to pay for each click. No matter the size of your company, we at Vebudo Vision design specific campaigns to suit the clients’ requirements to increase traffic and conversions on your website.

How PPC Works

Keyword and Audience Research

Spend money on the most lucrative keywords. After thorough research is done on thousands of keywords and searches traffic, competition, and costs associated are measured we select the best keywords for your advertising campaign.

Competitor Research

We identify your competitors’ strengths and weaknesses in their advertising methods on search engines and develop a strong approach for your campaign.

Ad creation & Google Ad Extensions

Create and develop effective search engine ads. For every ad, we write the headline, copy, and target the ads at specific keywords. We will also analyze the ads to identify ads that attract more traffic. By adding Google Ad extensions we will expand on your advertisement and help enhance the performance of your ads.

Remarketing

This allows you to engage with the potential customers who have visited your site already but have not yet converted. This allows you to focus your marketing strategies on customers who have already shown an interest in what you offer.

Advertisement Platforms

Organic search methods could often be time consuming and competitive. PPC allows the company to show ads to the relevant target audience almost immediately. This can be done through keyword targeting which is based on relevant keywords potential customers will be searching for.

pay-per-click or PPC

Google Ads

Amongst the various platforms available, Google Ads is considered to be one of the most popular and powerful platforms in PPC. It delivers a versatile yet measurable stage that enables the company to run flexible and efficient PPC campaigns. Google Ads’ is a platform partially based on cookies and keywords which is determined by advertisers. Google uses these characteristics to place advertising copy on relevant pages.

Next Process
pay-per-click or PPC

Bing Ads

Bing’s share of the search market has grown rapidly. And with most of the competitors focusing on Google Ads, this gives an opportunity to capture users and drive conversions in an untapped market.

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Amazon Sponsored Ads

Amazon Sponsored Ads

Amazon Sponsored Ads offers to search products, Sponsored Products and Sponsored Brands (formerly Headline Search Ads). They allow advertisers to reach Amazon customers while they are researching products or browsing the site.

For target customers who are browsing the site it offers searched products, sponsored products and brands, etc.

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pay-per-click or PPC

Apple Search Ads

Apple Search Ads is the App Store’s paid advertising platform to download apps. It allows app owners to advertise their app at the top of the search results within the App Store, which is fiercely competitive in the organic results.

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YouTube Advertising

YouTube Advertising

YouTube is now the second-largest search engine behind Google, with over 1 billion unique users, 6 billion hours of videos watched each month and 100 hours of video uploaded every minute.

YouTube is a large part of many people’s lives – whether they are at home, at work or on their commute – making it a great platform to advertise.

Next Process

We go beyond just setting up the ad process. pay-per-click fits in with a wider digital marketing strategy, by integrating this to your digital marketing strategy it will help boost performance of other channels or feed off traffic from other channels to help nurture users to conversion. We evaluate your audience and help you map out a plan for a strong strategy for your company. This will be done with the research gathered by our team of experts and help you grow into a fruitful company.

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