SEO How to increase SEO results for more traffic
What is this SEO and How to increase SEO results everyone seems to be talking about? From your competitors to your business partners, everyone seems to know it. Search Engin Optimization is all you here these days. Well not to worry I’m here to save the day. Let me explain to you what it is and how you can use it to maximize traffic to your website.
Search is the gateway to just about everything we do online.
If we’re hungry, we search in the search engine for the best restaurant, if we’re looking for an item we even do research and buy it online.
So the thing is people are searching, all day every day. At the end of the day, the real question is, will they find you in the search results?
What is Search engine optimization (SEO)?
Lets put it simply, search engine optimization is making improvements on and off your website in order to gain more exposure in search engine results. More exposure means more traffic is attracted to your web-site and in this line of business that’s our primary goal.
It’s critical to inbound marketing because you won’t get very far if your website cannot be found by anybody on Google or other search engines. By optimizing your website for search, you have a much better chance of being found by a potential customer or user. Now that you have a basic understanding of what SEO is, So let’s get right to it.
06 ways to increase SEO results for more traffic
01. Relevant content
Quality content that’s authentic and accurate for your audience is very important. When you cater to your target group of web users, the chances of attracting traffic to your website is high. This will result in an increase in the site’s authority and relevance as well.
Perfecting in web-writing skills might come in hand.
So the first step is for you to choose three to five keywords you want to prioritize on your website. Think about how a potential reader might search for that in the search engine.
In other words, it’s about getting to know the language of your potential visitors and using this knowledge to optimize your content.
Let’s focus on three main types of Keywords you can optimize.
01. The generic keyword
The title speaks for us all. The generic keyword is a very general, unspecific term that get searched for.
simple things like ‘car’ or ‘ Digital camera” can be classified as such. While it’s a broad keyword and holds more opportunity, when developing an organic search strategy we typically stray away from these terms as they are highly competitive.
The choice is, of course, your because only you know your content and target market.
02. Broad match keyword
Broad keywords are the core of SEO you could say. Terms like ” red honda car” or “Canon T2I Digital Camera” will provide a stronger opportunity and engagement than a generic term.
Optimizing for broad match terms will ensure good traffic with comparatively low competition.
A broad match searcher has a specific item/content that they are searching for and, optimizing for such terms will provide an average number of conversions.
03. Long-tail keyword
The last of the three comes down to long-tailed keywords.
I want you to imagine these as the long sentence that gets typed into google. Something like “how do I set the aperture on my Canon T3I digital camera”.
Long-tail keywords may not be the biggest traffic driver on your site, but if you rank for a long tail you’ll get traffic due to its specific nature and low competition. Such words will be the most affordable from an AdWords point of view, but traffic may not be as plentiful.
Having keywords on our web pages is very important but in doing so we want to avoid over-optimization. ‘Keyword stuffing’ is the practice of having too many keywords on a web page.
You might think that Google will observe your web content and appreciate all your keywords and key phrases but boy do you have another thing coming.
Google can now detect unnatural web content that focuses solely on keywords. If your content starts disturbing google, as a web page trying to fool the system, they won’t be too happy.
This could lead to your website being banned or panelized.
What good would that be after all the hard work you put into it?
In order to rank higher in the Google search engine result page, you have got to make it easier for Google to decipher what your web page is about. That’s where metadata lends a hand.
When designing your webpage, each page contains a space between the <head> tags to insert the metadata or the content summary of your page.
So in making sure you add metadata and or improve the already existing metadata is a guaranteed way to optimize search results for your site page.
Here are a few elements you need to consider:
The title will be displayed at the top of the browser window as well as the headline on the SERP. The best titles will begin with the most relevant keyword, the product name or article name, ending with the name of your site.
What you need to focus here is choosing the most relevant and valuable keyword at the beginning of your title.
The meta description is a textual summary of your overall content within the web page. A good description will typically contain two well-structured sentences inside a word limit. Keeping in mind, the search engines may not always use your meta description. Having it available is always more beneficial.
Heard of the saying “the eyes are the window to your soul”?
Well, the meta description is the window to your web page. Users will read this to get an overall idea of what’s within the web page.
So make it creative and eye-catching to your audience. ‘Whoo’ them into your website with clear content while emphasizing keywords.
Any image, video or visual media you are likely to use on your page is described by alt-tags. This helps Google to determine what your visual media is about.
It also works as a platform to signal search engines when to deliver the images in search results.
03. Inbound and outbound hyperlinks
You can optimize by adding high-quality linkbacks from other reputable websites. This is a great way to drive traffic onto your site. The only way to do this is via having trustworthy and reliable content other websites can trust to link back to you.
Google will analyze reputable websites that link back to your site for valuable content and automatically assume you’re worthy too.
Features of a perfect hyperlink
- Follow Link (no rel= nofollow attributes)
- Text link
- Good keyword
- Be on a relevant/related site
- On an indexed page
- Within a trusted site
- With a high page rank
While it’s important to attract linkback you need to also concentrate on linking inbound links as well.
Directing users to different pages within your website will increase user engagements. If you find any chance to link in a blog post or relevant site page, I suggest you go for it.
Keep it very natural and in flow with what you are writing. You don’t want to squeeze a hyperlink somewhere it doesn’t belong.
04. Need for speed
Optimizing your website’s speed is a key factor in attracting users to your site. Search engines may penalize you based on your website speed because they understand it’s poor user experience.
If your site is slow, the users will get frustrated and move to a faster competitor’s site. If your site takes longer than 3 seconds to load you are likely to lose more than 25% of your traffic.
People don’t like slow websites so search engine takes responsibility in ranking the faster sites on top of web results.
So take relevant measures to increase your speed. This will not only make a better UX, but the Google algorithm will also consider it when ranking your site on it’s SERP.
05. Security and accessibility
Search engines are now giving boosts to everything that runs through SSL. If you have the capability to add a security certificate to your site you can get a small boost from this.
Most websites offer free SSL certificates and it only takes a few clicks. So why not take a few minutes to make your site better.
The risk of not securing your site might seem like a minor detail. Although keep in mind some browsers like chrome will tell users they are on an insecure site. Who doesn’t want to feel safe when they search the world wide web. This will lead your users away from, you resulting in a decline in traffic.
06. Measure your SEO efforts
So this might not be such an easy fix, especially if you’re just starting out as a business. It will take some time to be properly optimized so don’t get discouraged.
You will need Google to keep crawling, and this is something that will build over time. So you have to keep your efforts consistent and up to date.
Search engine optimization is a continuous process that requires careful attention to rank among the first few results on Google SERP. You must learn to keep track of all the moving pieces that have an effect on your SEO.
what to consider when measuring SEO efforts:
- Search engine ranking for key terms
- Referring visits
- Conversion rates to top CTAs
- Specific page traffic for optimized pages
If you want to grow, you need to understand what you lack and how to improve it. If this seems like a difficult task there are always websites ready to help you. Get some assistance.
I hope this gave you a basic understanding of SEO and how to increase it. But If you’re still a lost soul and need more answers, contact Vebudo Vision and we will fix all your SEO problems.