COVID-19, Digital Marketing COVID -19 HAS CHANGED THE PRIORITY OF DIGITAL MARKETING :- HERE’S HOW TO GET ADAPTED
Lifestyle Of The People Has Changed Upside Down Due To The Pandemic Covid-19. Every Sector Of The World Has Fallen For Example Agriculture, Industry, Health , Real Estate And Transportation. People Are Locked Up During The Covid-19 Inside Their Houses .
Its been 7 Months Now Since The Covid-19 Started to Flip Our Lives Upside Down . But Now People Are Getting Used To It By Wearing Face Masks , Washing Hands With Sanitizers.. Even Many Businesses Are Suffering , The Digital Marketing Sector Didn’t.
As Many Countries Slowly Lift Their Restrictions In order To Reopen The Economy. But We Have To Think About The Safety Measure Like Masks, Protective Equipment Etc..
Because Of This New Situation Of Lifestyle Many Companies Have To Think About Their Marketing Strategies Overnight . According To Our Research And Recent Surveys We Found Many Strategies That Worked Successfully And We Have Decided Share Them With You…
1.HELP OTHERS WITHOUT HESITATING
Many People Have Suffered During The Covid-19 Pandemic . So There Is One Way To Get Closer To Your Community Is By Helping Those Who Need Help Without Hesitating.
For Example If You Are An Insurance Firm , Try To Give Some Discounts, Promotions On Policy Renewable To Your Client . If You Are An Accounting Firm Offer Video Call Consulting For Free . If You Are An Shopping Store You Can Provide Small Amount Of Discounts Or Small Free Gifts To Your Customers .
2. STAY POSITIVE
On A Psychological Aspect , To Get Back In Business You Must Use Positive Messaging System With Your Customers/Consumers Especially About The Current Situation In The World . Because Every People In The World Will Be Seeking For A Positive News. So Try To Convey Them Positive Messages As Possible.
3. GO DIGITAL/ONLINE
People Around The World Will Intense to Go Online For Shopping Their Daily Needs and Wants During The Lock down Period .. So The Best You Can Do Is To Keep Them In Touch With A Website For Your Company. So You Can Easily Give Your Customers Some Services They Needed .
4. THINK ABOUT THE CPC
The Latest Trend We Are Seeing In This Pandemic Period Is The Paid Advertisements Are Getting Cheaper Because The Way These Big Ad System Make Money Through An Auction System. They Need Small Businesses To Increase The Cost Per Click For Ads So That The Million Dollar Corporations Have To Spend More Money On Ads.
If You Don’t Have Small Businesses Advertising in This Current Situation ,There Will Be Less Competition For The Stocks . So The CPC Will Decrease..
Because Of This Pandemic We Can Witness The ROI Is Producing More Than Before .
Look At The Below Chart.
- FINAL CONCLUSION
Sadly The Daily Count Of Covid-19 Victims Is Growing Day to Day. As A Normal Person’s Perspective It Is Better To Stay Indoor And Take Health Measures . But As a Business Career Perspective Companies Around The Globe Must Think Of Innovative Ideas to Reach Out The Customers Who Have Been Affected By This Pandemic.
So Make Everything As An Advantage And You Can Make a Change . Put The Effort In So You Can Grow That Way You Will Come Out Of Covid-19 Stronger Than Ever.