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Best Social Media platforms for marketing

Most of them ask, What is the Best Social Media platforms for marketing? Social media is a great platform regardless of your business to reach new customers. The problem is, trying to find the perfect social network to reach your target audience.

It’s tempting to choose the best of the best, but some startup companies don’t have the marketing budget to engage with all the available platforms. So choosing the correct platform for you is certainly important.

Some platforms will be better suited for your business than others. That’s why I’m listing down some of the best Social media platforms available for you. I’ll brief you on which audience it will help you to reach and which goals they help you accomplish.

Facebook

facebook

When you think of social media, Facebook is the first thing that comes to mind. It’s no surprise, Facebook is one of the most widely used platforms in the world.

It’s so popular among today’s generation that a facebook business page is essential for any brand or business to have. People expect all businesses to have a presence in social media, to engage with them and provide up-to-date information.

So if you only have the budget for one platform. I suggest you choose facebook.

Best features of this platform:

  • Advertising
  • Collecting reviews
  • Reach a target audience
  • eCommerce integration
  • Close to equal gender distribution in users

User availability:

Daily active users of 1.45 billion

monthly active users of 2.20 billion

Best Social Media platforms for marketing
credit: Statista

Instagram

instagram

Instagram is a platform built around visual content. It’s great for promoting your brand or business, through pictures, videos, stories, and live videos. It also recently launched IGTV for long-form videos.

Although Instagram doesn’t allow links within posts there are numerous ways to promote your brand.

If you’re a B2B business, you can use it to share your product or service through photos and videos to your follower base.

If you’re a B2C business, you can use it as a transparency method to showcase what goes on behind the business.

Best features of this platform:

  • Building your brand
  • Live-Videos
  • Instagram TV- IGTV
  • Shoppable tags in posts and stories
  • Geo-Tagged content
  • promoting your business

User availability:

monthly active users of over 1 billion.

instagram

Twitter

twitter

Twitter is the go-to place for the latest news and trends on various topics from around the world. Therefore this makes it a great place to engage in the online conversations surrounding your industry.

What makes Twitter distinct from most other social media sites is that it has a  strong emphasis on real-time information—things that are going on right now. This could especially be beneficial for companies that create original content on a regular basis.

Best features of this platform:

  • Building industry authority
  • Real-Life updates
  • Keeps up with the latest trends
  • Boosts SEO
  • increase brand awareness

User availability:

Daily active users of 134 million

monthly active users of 330 million

Best Social Media platforms for marketing

LinkedIn

linked in

LinkedIn has broken its stereotyped boundary of being just a resume and job search site. It has developed into a professional social media site where industry experts share their content, network with each other and create their own personal brand.

If you’re a B2B business, this is a great platform to reach professionals and business decision-makers

If you’re a B2C business, LinkedIn gives a platform for potential applicants to learn about your company.

Best features of this platform:

  • Contacting B2B prospects and potential employees
  • Networking opportunities
  • Business mined platform
  • Digital advertising opportunities

User availability:

Over 610 million registered users

monthly users of 303 million

Best Social Media platforms for marketing

YouTube

youtube

YouTube may not seem like a social media platform at first but you wouldn’t believe the number of users that engage with it. YouTube is a video sharing channel where users watch a billion hours of videos every day.

Founded in 2005 only to get acquired by Google in late 2006, YouTube has become the second-largest search engine in the world. This makes it a unique channel for engaging and reaching target consumers by creating compelling videos.

Taking into consideration how effective visual content is in engaging site visitors, there’s no reason not to start up a YouTube channel for your business.

Best features of this platform:

  • Encourage embedding
  • Tutorials
  • YouTube cards
  • Video management on the go
  • Associated Website Annotations

User availability:

Over 1.9 billion monthly logged-in users

Best Social Media platforms for marketing

Pinterest

pinterest

This platform allows you to share pictures involving your company such as your brand and product which they can link back to your page to attract more traffic.

With an all-new built-in shopping feature launched, it’s very convenient for users to engage with businesses from around the world.

Unlike other image-focused social networks, Pinterest is designed to be a catalog of ideas that inspire the users to start up new projects of their own.

If you’re a brand that focuses mainly on products needing recognition among female audiences, Pinterest is a great choice for you. Considering that Pinterest’s user group is predominately made up of women.

Best features of this platform:

  • Significant reach among women from around the world
  • promoting a product
  • Direct sales from Pinterest page

User availability:

Monthly users of over 300 million

Snapchat

snapchat

This allows users to post particular pictures or videos for a limited time before disappearing ( also known as a snap). Snapchat made ‘the stories format’ popular which eventually generated on other social media platforms like Instagram.

This platform is ideal for businesses to share a timely event such as a product launch or a new opening of a business.

It also offers marketers the chance to create custom, geotags to promote specific events within a specific location and the time period concerned.

If you’re targeting a younger audience, snapping might be the marketing idea for you.

Best features of this platform:

  • user-generated content
  • Influencer collaborations
  • Promoting on other marketing channels
  • Create a sponsored lens
  • Discounts and promo codes
  • provide exclusive access.

User availability:

The daily activity of over 186 million users

Best Social Media platforms for marketing

TikTok

tiktok

TikTok exploded out of nowhere to now becoming one of the most downloaded apps in the world. Originally starting in china as Douyin later acquired musical.ly combining all its non-Chinese users to a new combined TikTok platform. 

TikTok has grown tremendously over the last year. Above all this app was the most downloaded free iOS app over the first half of 2018 beating Instagram, Facebook and other social media apps.

It also topped Google Play in October 208. Overall, TikTok ranked third in the world in November 2018 and continues to grow.

Best features of this platform:

  • Spread content through Tick Tok influencers
  • Paid advertising
  • Creating personal content for your business
  • user-generated content for your business

User availability:

over 500 million active users

Best Social Media platforms for marketing
credit: Oberlo

It’s important to choose the perfect platform best suited for your business. So take your time to do the necessary research to find the best path to take. If you want to share your story on the best social media platform out there, comment below.

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