Digital Marketing, Web Development, Website 6 Awesome Call-to-action button that actually works
What’s the point of all your digital marketing efforts if at the end of the day you’re not getting conversions?. The whole point of optimizing your digital marketing efforts is to maximize user engagement and promote conversions. If that’s not happening I think it’s time to take a closer look at what’s wrong. What most of you seem to forget is how important call to action buttons are. Although they pass as an insignificant marketing effort, they tend to be what holds the most importance. There’s no one-way easy calls-to-action approach that suits everyone. You can’t simply paste the words “Click Here” on a red button, put it on your web anywhere you want users to visit and just start raking in leads and customers. So let’s find out 6 Awesome Call-to-action button that actually works if you use it effectively.
First of all, what is a call-to-action (CTA)?
A call-to-action (CTA) is a picture or text line that encourages the users, directs them and customers to act. It is a “call” to take an “action,” very simply. An example of a CTA is “press here”. Efficient calls-to-action (CTAs) are a bit complex. You have several people looking at your website — users, leads, clients, advertisers, etc. — and you want to encourage each community to do various things. You want all those visitors to become a potential lead for your business. These leads will then turn to customers and then the customers will become your promoters. What you have to know here is to serve each individual with different CTA’s to accomplish the different goals you seek.
The 6 Call-to-Action Buttons that you absolutely need
#1 lead-generating CTA
Do you want more leads? Chances are you’ll find most of them through the call-to-action button. But since you are trying to convert all the visitors to leads, you have to place them in a spot on your website where most of the new visitors first visit. The most famous spot people placed on their blog are these types of CTAs — at the end of their blogs, in the sidebar, and maybe even as a floating banner in the corner. To be efficient, these call-to-action buttons should be eye-catching and accurately express the importance of clicking on them — visitors should be aware of precisely what to expect when they hit the CTA points to the landing page.
#2 “Read More” CTA Button
Anywhere you’re showing a content stream — your blog, your client case study page, or even your newsroom press — you certainly don’t want to show the whole article on the homepage. Entice the visitors of your blog to click on individual posts by displaying the first few excerpts of your material followed by a CTA ‘read more.’
In addition to encouraging more content to be included on your homepage list, “read more” buttons guarantee that the stats they need are sent to your entertaining blogs. In this way, users would have to click through to read every article instead of clicking down on the homepage, making sure the article itself is associated with its own traffic, not the homepage. This is a great way to increase traffic on both the homepage as well as the content related page.
#3. Lead them to discover your product or service
When a user comes to snoop around your website make this a convenient time to get some engagement going. You want to make it as convenient as possible for them to do that while someone is digging through your web site wanting to know about your business and what it provides. Your goods and services, after all, are what hold your company alive. The CTA should not be complicated pictures — the trick can be done by basic text on a screen, as long as the screen sticks out against the backdrop.
#4. Social media sharing
Some of the best calls-to-action styles are one that allows you to share a piece of material with others. Facebook media buttons are a low-commitment way for guests to connect with the company, leads, and customers. So be sure to put them in areas on your website where it makes sense — blog entries, landing pages, etc. you don’t want to put them all over the place, this takes away the fun. Place them in places convenient and interesting for users to engage with. The thing is there’s no right way to do it. So you have to figure out where it best suits according to the content you create.
#5. Form to subscribe to
When your visitors get to your landing page, they’ll have to do two more things before they can be identified as a lead: fill out the questionnaire and click on the button to add their details to your contacts database. Since your visitors are so very close to becoming a lead, you don’t want them to fall between the cracks with a boring submit button.
It is therefore important to swap out the “submit” copy button for one that is more actionable and unique to the marketing deal on which they are about to give their details. See how much more actionable and interactive is the lead capture type and the click below than a “submit” CTA button?
#6. Lead nurturing CTA
And what happens if someone is a lead but isn’t yet ready to lay down the cash for your good or service? You have to entice them with a different type of bid — but one that is more compatible with the product proposition than a traditional top of the funnel marketing deal.
Consider deals such as product samples, complimentary promotions or complimentary interviews — this is the opportunity you want to advertise with a CTA lead nurturing. You want to highlight these CTAs in ways you know other leads visit — maybe as a clever CTA choice in a blog post or as a deal at the bottom thank you page of another marketing bid. Give them something beyond the traditional signup. Offer something in return for their information.
The wonderful thing about call-to-action is that you can change it in a manner that’s effective for you. But you have to remember to cater to the different people you target. You won’t get the conversions you plan on if you have the same CTA for everyone who visits your page. So really play around and find out what suits you. These 6 Awesome Call-to-action buttons will definitely work if you are smart with it. Let me know down in the comment section below if this helped you get a basic idea of the types of CTA’s.